Over the years, the contour bottle has evolved and changed slightly, but the basic design influence remains intact.

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Some of the earliest Coca-Cola collectibles are the bottles that were used prior to 1916, when the trademarked contour bottle became the standard among Coca-Cola bottlers.

The first bottle was the Hutchinson-Style bottle which was used briefly between 18.

From 1900 to 1915, straight-sided bottles became the more desired style among bottlers.

These bottles were designed for crown closures and bore the trademark Coca-Cola embossed in glass along with a diamond-shaped label.

Bottlers would order these containers in color and design to suit their liking, which explains the reason collectors discovered the straight-sided bottles in varying colors such as amber, brown, aqua, light green and clear.

Straight-sided bottles with labels intact are among the most valuable of Coca-Cola collectibles.

In 1916, the distinctive contoured Coca-Cola bottle was introduced and has been the standard design for the Coca-Cola beverage since.

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Enjoying Coca-Cola beverages is just one way consumers connect with our brands.

Many people engage with Coca-Cola beverages by making a hobby of collecting merchandise bearing Coca-Cola images and promotional messages.