For those of you who’ve never been on these sites (or at least tell people you haven’t), there’s usually a place for guys to enter their income on their dating profile, it looks like this on match.com: So now we know this guy’s an English speaking liberal dancer who loves dogs, awesome. Whatever the case is, girls are left making of assumptions about a guy’s career since a lot of them don’t indicate how much money they make.Guys have it made because we know that nearly every girl puts her picture up (my guy friends have confirmed this for me).

We make comparisons in order to help us make decisions for the same reason we stereotype people: it’s a short cut for our brain when we don’t want to think too hard about something.

Look at this example from Dan Ariely’s book Predictably Irrational: option, and ZERO chose the second option.

The marketing folks at The Economist who work on the pricing for subscriptions know exactly what they’re doing – getting you to focus on a relative comparison will drive you to the subscription they want you to buy, the 3 option, internet and print at $125.

Here’s the problem: we now know based on that study that if a guy makes over $250,000, a girl is most likely going to be more interested in him than a guy who makes a lot less, but is hotter.

So how are we really supposed to compare apples to apples if some guys tell us how much money they make and others don’t? because we don’t know what we want unless we have something else to compare it to.

Have you ever ordered dessert with out asking what all the choices are or looking at the dessert menu?

Maybe you want chocolate cake, but you always want to know what your other options are so you can compare the chocolate cake you think you want to a potentially better dessert?

If I had to choose between two guys: one who makes 0,000 per year and was just “ok” looking, and the other who makes around ,000 per year but was “hot”, I’d choose the guy with the cash. They recorded activity from 23,000 online daters during a three and a half month period and found that: “For men there is no amount of income that the woman in the bottom ten percent in terms of appearance can earn to make men prefer her over women in the top 10 percent.

This is the truth though according to a few researchers from University of Chicago and MIT who did a study to find out what factors drive communication between men and women.